The Jury dell'Autodisciplina Advertising bowl spot of the Italian Nuclear Forum, judging deceptive information message of the campaign to relaunch the debate on energy nuclear power in Italy and in fact blocking the broadcasting of advertising within seven days.
According to order issued by watching over the correctness of the advertisements in the imposition of n.12/2011 February 18, the video "does not communicate to the viewer's social objectives that the association advertiser wants to achieve", in violation of Art. 2 and 46 of the Code, which relate to commercial communications and rules of misleading messages containing appeals to the public.
Focused on a chess match between the promoters and opponents of the return to the atom, the spot is from December to the center of a massive media campaign to promote by getting broadcasting on TV, radio, internet and cinema screenings, the participation of citizens in debate on nuclear power development in Italy, the main activities of the Forum, according to the purposes declared in the statute.
initiative deployed and centered around a false debate, an attempt to rip off the public energy policy in favor of the government have complained for months but environmental groups who question the validity of a debate sponsored by a forum which presents itself as a nonprofit organization whose founding members are, but for most of the leading companies Italian and foreign nuclear power, Enel and Ansaldo Nuclear of Edison, Westinghouse of the U.S. to French giant Areva and EDF, who have direct interests in the construction of future reactors Italians. A propaganda disguised by the question "What about you? Are you for or against nuclear power? "That behind the supposed balance is a challenge of chess, and through subtle communication techniques as the attribution of color to black Opponents of the return to the atom or leave the last word to messages favorable to nuclear power, cause in fact, according to critics of the spot, distortion of the debate for the benefit of those who defend the return to this type of energy.
"The goal of the communication campaign, including the commercial part, is to help revitalize the nuclear debate in Italy after decades of silence and provide arguments that can help everyone to gain a more conscious, it is 'for or' against, on this important issue "is the comment of the Italian Nuclear Forum with the decision of the Jury. "Every pawn move on the chessboard corresponds to a thought on nuclear power. Whites and blacks, for and against are faced with legitimate questions. In the end it turns out that the player is playing a match against himself and his doubts. The main concept was therefore to draw attention to the fact that the only way to dispel the doubts is to form an opinion based on solid foundations and informed. "
"We immediately reported that behind this campaign, on which the Forum has invested about € 6 million, was hiding a fraudulent communications designed to create a review pro-nuclear," said Salvatore Barbera, head of Greenpeace's nuclear campaign Italy. To unmask the debate one way the environmental organization launched by the Forum had issued a counter-ad, entitled "Nuclear. The problem with no solution in which, reassuring tones and a hint of irony, said the truth about their alleged safety and convenience of a return to nuclear power.
satisfied but concerned about the effects of media bombardment of the Forum on public opinion is said instead Hermes Realacci, head of the green economy Pd. "This decision comes when the message con the rich communication campaign on television and the press has had plenty of time to try to convince the Italians of the choice of the nuclear program of the government."
article www.ilfattoquotidiano.it
taken from image and video taken from www.youtube.com
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